This morning I woke up, and I drove to work. In half an hour, I will get in my vehicle to drive to lunch. Then, at 5 p.m., I will get onto I-4 during the busiest hour of the day. Rush hour traffic can be infuriating because you are stuck with no where to go and nothing to do to optimize your time stuck in stagnant traffic. My driving does not end at 5 p.m. though because then I have class at 6 p.m., where I park my vehicle for three hours at the second largest university in the nation (University of Central Florida). Finally, at 9 p.m. I will get home for the day.
My four trips today is nothing compared to the nationwide number of Americans’ trips per day. According the Online Journal of New Media, Americans take 1.1 billion trips a day – four for every person in the U.S. – and U.S. daily travel averages 11 billion miles per day – almost 40 miles per person per day.
With Americans taking 1.1 billion trips per day, it is wise to take your promotional efforts to the road through car wraps and vehicle graphics.
- 91% of people surveyed do notice vehicle graphics (American Trucking Association ATA)
- A vehicle can generate between 30,000 and 70,000 impressions per day (Traffic Audit Bureau for Media Measurement)
- A company would have to spend $150,000 in advertising dollars to produce the same effects of a $3,500 vehicle wrap (3M, a prominent tape and vinyl substrate provider)
- 96% of respondents feel vehicle wrap advertising is more effective than advertising through traditional forms
- More than 95% of Americans are reached by media targeting vehicle drivers and passengers (Outdoor Advertising Association of America)
- 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see (Outdoor Advertising Association of America)
How does wrap advertising compare in price to other forms of advertising?
The Outdoor Advertising Association of America, compares the Cost Per Thousand Impressions (CPM) of other forms of advertising compared to vehicle wraps.
- A 30-second prime-time spot in the top 100 television markets cost $17.78 per CPM.
- A 60-second drive-time ad in the top 100 radio markets cost $8.61 per CPM.
- A one-third b/w page ad in the top 100 newspaper markets cost $22.95 per CPM.
- A four-color one-page ad in 23 top magazine publications cost $9.35 per CPM.
- The average for all forms of billboard ads cost $2.18 per CPM.
- Vehicle wraps cost $.77 per CPM.
PIP Signworks, the signage division of PIP Printing & Marketing in Kissimmee, does vehicle wraps so make sure you get more information by calling 407-847-5565 or e-mailing PIP at firstname.lastname@example.org.