The fastest way for a customer to recognize your business is through your logo. Your company logo is the “face” of your business and serves as an immediate reminder to consumers of what products and/or services you offer. When you see the Nike “swoosh” you know instantly what brand that graphic represents and what products they supply. When you see McDonald’s golden arches, you know exactly what company is represented even without seeing the full McDonald’s name attached to the golden arches image.
Why is it that these companies are so widely recognized?
In order for consumers to have immediate recall of a company and all they offer upon sight of their branding, the company has to have been seen. Logos invoke some type of feeling within their viewers. McDonald’s logo makes viewers think about food and may even cause them to experience a feeling of hunger. If a potential customer has never seen your company name or logo then they have no recollection of any feeling about your company. However, a consumer who has seen your logo numerous times via different advertising vehicles will remember it and will feel a sense of comfortability with your company. For example, if you know that a group of your coworkers eat at a particular restaurant often, you would be more inclined to trythe restaurant yourself. People tend to think that if a venue has not been frequented, then there must be a reason, usually a negative one. The same goes for your company. If potential customers saw your logo around town, say on other vehicles’ rear windows, on the sides of your company vehicles or on your packaging materials, it creates a more professional look and atmosphere surrounding your branding. The repeated exposure aids in helping a consumer to feel more comfortable with your product or service while letting them know “Hey, I am over here! Look what my company can do to help you!”.
Custom die cut decals are a great way to let your branding shine Here at PIP we offer vinyl decals up to 50″ wide that can be cut to virtually any shape to complement your branding needs. Does your company offer on-site or delivery services? Pull up to your clients with a more professional presentation having your custom logo decal displayed on the sides of your vehicle. Need an inexpensive “thank you” giveaway for your customers? Custom decals are agreat way to show your appreciation to your current customers while creating an advertisement for new customers. Just peel and stick them anywhere to get your branding seen!